375 Kensington High Street

Thursday, 23 June 2011 06:46 synergy
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LEADING UK RESIDENTIAL DEVELOPER IS SET TO EXCLUSIVELY LAUNCH

IN THAILAND ITS NEW PRIME PROJECT IN LONDONS MOST SOUGHT AFTER ADDRESS

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375 Kensington High Street, one of Londons most prestigious developments, will have its exclusive international launch ahead of its UK release in Bangkok on Friday 29th to Sunday 31st October from 11am to 7pm at The British Club in Silom Road. Built by St Edward, a joint venture company owned by The Berkeley Group PLC and The Prudential, the development is situated in one of the most sought-after parts of the city and boasts a famous and iconic address. The first phase at 375 Kensington High Street comprises Charles House and Wolfe House, offering 155 luxury one, two and three bedroom apartments and 3 bedroom penthouses in the heart of Londons exclusive Royal Borough of Kensington and Chelsea.

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Paul Vallone, Managing Director, of Berkeley Group (Urban Renaissance) comments: 375 Kensington High Street features some of the Capitals most opulent apartments. The scheme will combine high specification homes with an unrivalled location to create one of the most sought after developments in London, and a truly international address.

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Phil Alexander, Chairman of Synergy GPA, the Exclusive Selling Agents for 375 Kensington High Street, comments: This luxury project presents a unique investment proposition as it is the first major development to go onto the market in the last decade in this area of The Royal Borough of Kensington and Chelsea. This development is the brainchild of one of the foremost residential developers in the UK, underpinned by the strong St. Edward brand which is a joint venture company of the Berkeley Group Plc and The Prudential. With the developers combined strong financial backing and a long history of developing high end residential projects in the UK, the buyers of this high quality scheme will be ensured of purchasing prime London apartments built to exceptional standards. With excellent subway and train connections nearby and a host of high end shops and restaurants within easy walking distance this is a unique opportunity for buyers to purchase a luxury apartment in a prime central London location even before they are launched in the UK. We are extremely excited and honored to launch the first ever sales of the Berkeley Group Plc.s residential projects in Thailand, and we look forward to more to come.

The apartments will be arranged across seven contemporary buildings, with impressive architecture designed by award winning architects Squire and Partners. Set around a beautifully landscaped courtyard inspired by Londons traditional garden squares, both Charles House and Wolfe House will be offered to purchasers in Thailand ahead of those in the UK.

The apartments will range in size from approximately 34 sq.m. (368 sq ft) to 145 sq.m. (1,557 sq ft) and will combine quality materials, high levels of design and the latest technology, befitting the demanding standards of St Edward and creating the very best in modern city living. The apartments will have a wide variety of layouts, each carefully considered to create comfortable, light and flexible living spaces. In addition to the living space, the vast majority of the apartments will also have access to a private balcony, terrace or sky garden.

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Internally the apartments are tastefully opulent, with features including leather and chrome door handles, polished nickel light switches and rich dark veneered doors and architraves. A selection of the apartments will also have a bespoke feature fireplace in veneer or marble. The latest technology has also been incorporated including cabling for an integrated home network system, heating, comfort cooling to selected areas, and wiring for sound throughout.

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The high specification kitchens will offer a choice of high gloss lacquer and timber veneer finishes, perfectly complemented by granite work surfaces and veneered or gloss lacquered back panels, and a range of laminate timber floor finishes. A comprehensive range of integrated stainless steel Miele appliances makes the kitchen both aesthetically pleasing and functional.

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The master bedrooms provide the ultimate in luxurious private spaces and incorporate bespoke fitted or walk-in wardrobes with integrated lighting, complete with stylish en suite facilities.

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The bathrooms and en suites have the ambience of a luxury spa, utilising marble, stone and crystal tiling. Each bathroom includes Villeroy & Boch sanitaryware, Dornbracht chrome fittings, bespoke marble/stone vanity units and underfloor heating. Swarovski crystal lighting is used in the main or master en suite bathrooms and an LCD television is incorporated over the bath in the master en suite.

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In addition to the apartments, 375 Kensington High Street also includes one of the finest collections of penthouses available in London. Each home will offer in excess of 186 sq.m. (2,000 sq ft) of living space including a master suite with walk in dressing room; two further bedrooms, both en suite; a magnificent fitted kitchen, double aspect living room, cloakroom and utility room. The penthouses take the exacting finish and design found in the apartments to the next level and feature an enhanced specification.

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As well as setting new benchmarks in design and specification for the apartments, 375 Kensington High Street will also offer the very best in services and facilities which would rival any five-star hotel. The double height entrance lobby provides a striking first impression with revolving glass doors, white marble floors, feature walls and a dramatic staircase. The lower level of the double height atrium includes a luxurious seating area for guests, whilst the upper level provides access to the passenger lifts which serve all floors and the secure underground car park. A 24 hour concierge is based in the main entrance lobby to welcome guests and to look after residents day-to-day requirements.

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Residents will also have exclusive access to a luxurious leisure suite, which includes a bespoke swimming pool, fitness studio with facilities for personal training, as well as a sauna, spa, showers and changing rooms. A state-of-the-art business suite, equipped with digital communications technology will enable residents to conduct business with global contacts at anytime of day or night.

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375 Kensington High Street is in the heart of The Royal Borough of Kensington & Chelsea, which is widely thought of Londons most exclusive area. The borough is renowned for its luxury shopping with Knightsbridge boasting Harvey Nichols, the couture boutiques of Sloane Street and the world famous Harrods department store. Nearby Kensington Church Street is a hunting ground for antiques connoisseurs, whilst Bond Street and the West End are also within easy reach.

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Some of the citys most fashionable restaurants and bars cluster around Brompton Cross, with many more to be found across the Borough. The area's Royal connections are evident in Kensington Palace, the Royal Albert Hall and the Cultural Quarter on Exhibition Road, home to the Victoria and Albert Museum. Although close to the city centre, Kensington has a generous share of open space too; including Kensington Gardens and Holland Park.

The development is ideally located for international travel and is served by both superb rail and air connections. Nearby High Street Kensington Underground station is only three stops from Knightsbridge and five stops from Bond Street, In addition, there are convenient transport links to Heathrow, Gatwick, City Airport and St Pancras International station which provides Eurostar services to mainland Europe.

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All of the apartments at 375 Kensington High Street will be offered on a 999 year lease and with a full 10 year build warranty. Prices for the apartments at 375 Kensington High Street start from 800,000. Synergy Global Property Alliance is the Exclusive Agent for the project. For further information on the prestigious apartments at 375 Kensington High Street please contact Synergy GPA on Tel: +66.87.511.1000 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Notes for editors:

St Edward, which was established in March 2008, will deliver major residential and mixed-use development schemes across London and the South East, focusing initially on three developments which will create a total of 2,500 new homes. Berkeley and Prudential are equal shareholders in St Edward Limited. The value of joint venture started at approximately 48 million, combining the initial investment by the two companies together with the land value of the three sites.

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The Berkeley Group Plc

Berkeley is the largest subsidiary company of The Berkeley Group. Berkeley is a leader in urban regeneration and sustainable development of brownfield sites, focusing on complex mixed-use projects. With a highly skilled management team, Berkeley combines the vision and commitment necessary to bring derelict land back to life and create opportunities for new communities to prosper. Berkeley has an unrivalled land bank and a profound understanding of the marketplace, so is well placed to manage risk. Berkeley Homes has historically carried out a number of joint ventures with a wide range of partners such St James Homes venture with and Thames Water.

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About PRUPIM
PRUPIM is a top 20 global real estate investment manager. PRUPIM has around 15billion invested in a broad spread of properties across Europe, North America and the Asia Pacific region and is part of M&G, the investment arm of Prudential plc in the UK and Europe.

 

Synergy-GPA

For further press information please contact:

Phil Alexander

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Last Updated on Wednesday, 28 March 2012 03:26



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